VISIT PA: A TEXTURED EXPERIENCE & SENSE PA
Visit PA developed a variety of curated culinary trails with Pennsylvanian businesses and landmarks.
These trails are collections of the keystone’s states most culturally unique, historic, and scenic stops.
Assignment:
Develop a series of social videos that highlight the uniquely Pennsylvanian experiences you’ll discover & taste on each trail.
Solution:
We presented four concepts, each with a different angle on how we dial up flavor, taste and highlight what makes them uniquely PA. TWO of the four concepts were approved to go into production. We had so much fun bringing these ideas to life.
A TEXTURED EXPERIENCE
Each trail has it’s own badge that you’ll see at each stop along your trip. We built each badge out of the different food and ingredients you’ll experience and sourced everything from the same PA business that you’ll visit on the trail.
‘Picked’ an Apple Trail
‘Baked’ a Bread Trail
‘Pickled’ a Fermented Trail
‘Chopped’ a Charcuterie Trail
Shape of Pennsylvania
Sense PA
We highlight and dial up the sounds, textures, sizzles and flavors of Pennsylvania with amazing sound design and delicious, mouth-watering, close-up visuals. This is all about appetite appeal.
‘Chopped’ a Charcuterie Trail
‘Pickled’ a Fermented Trail
‘Picked’ an Apple Trail
‘Baked’ a Bread Trail
